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VIDEO: A Beer with Sleeve Nohooke


11:58 AM February 5th, 2008 by Adrian Chen
News / Politics / WEB EXTRA | Email This Post Email This Post |

If you caught last weekend’s Civil War basketball game, you saw a hilarious campaign spot for U.S. Senate candidate Steve Novick called “A Beer With Steve Novick,” which highlighted Novick’s hook-hand and its less-than-obvious benefits. The ad is blowing up (and rightfully so). It’s “gone viral” on the web, boasting more than 60,000 views on YouTube, even landing the Democratic Novick on Fox News (!).

Now the video has completed the next step towards Internet canonization: It’s been parodied. By me and my friends. I’m pleased to present the Internet debut of a Willamette Week original: “A Beer With Sleeve Nohooke”:

http://www.vimeo.com/665682
Directed by: dalas verdugo; innocent bystander: Alex Schmidt

And here’s the original ad, for reference:
YouTube Preview Image

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  1. Video: Jeff Merkley and Steve Novick in Eugene The Steve
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4 Responses to “VIDEO: A Beer with Sleeve Nohooke”

  1. Beth Slovic says:

    Hey Adrian, did you see the video of Merkley pretending to be in his flipped Prius?

    http://www.jeffmerkley.com/2008/02/no_matter_what.php

  2. torridjoe says:

    I hope Sleeve doesn’t get flack for being anti-recycling in this video. Merkley’s vid backfired when it came out the police cited his driver for going too fast. This whole bottle-breaking thing could totally turn out the same way for Sleeve….!

  3. petrichor says:

    what, like you can’t recycle broken glass? :)

  4. Adrian says:

    I did see that video, Beth. It’s a good parody, but I couldn’t find the original, good version.

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